As part of Studio Project 1, this branding project titled Project Bridge, is aimed to provide a stronger identity for YMCA’s youth vocation programme.

After researching its competitors and applying SWOT, I explored the various logos and typography that could be suitable for Project Bridge to convey its sense of friendliness and warmth.

The digital aspects of this project include the website of Project Bridge, available on both desktop and mobile versions. It provides a clear overview of what Project Bridge is about and how to connect with the staff.

The email graphic will be used as the main channel of communication for staff at Project Bridge to reach out to the schools involved.

Other physical collaterals will also target to convey the programme information in a friendly and concise manner, so that the target audience are informed to know about Project Bridge.